interaction design
 
 
 
 
 

Homepage marketing directory

wereldwijdrendement (profit world wide)
2007
ABN AMRO Markets
clockwork
   

[website]

[demo flash]

 

 

 

Description
The bank introduced a new product for investors. With the index certificates it is possible to invest in different markets world wide.
How to make such an abstract product clear to a group of different investors? We decided to position a globe in the centre of the site as a gadget where the user can explore the different certificates and markets. They can find basic information to decide whether to buy a certain certificate or not. The background information can be found in the bottom part of the screen.
 
Role en responsibilities
The website is part of an on- and offline campaign. I designed the structure, the navigation and the behavior of the site from sketch to detailed specification after which I present this to the client. With the clients’ approval the specification of each part was transferred for technical realization. I monitored the consistency during this realization in Flash.
 
Highlights
An innovative tool as central element in stead of information.
The user is attracted to learn more about the new product during a discovery of the world.
Conservative and curious investors as target groups
Use of new flash technology
Part of on- and offline campaign
Real time information and quotes of certificates

     
   

Sitemap and wireframe examples
Click on image to enlarge.
sitemap navigation

Wireframe of toolexample of flow

Screenshots of site
visual design visual design

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